Social Fiction is a new type of publishing platform that facilitates real-time, collaborative storytelling.
~10x per minute, people from all over the world post Tweets that include the keywords "fanfiction" or "fanfic."
Every month, the world performs ~875k searches for the terms "fanfiction" and "fanfic." This is ~30k searches per day, ~1,2k per hour, and ~20 per minute.
We believe search activity recently plateaued because the community lacks an adequate platform on which to express itself.
From a search perspective, "fanfiction" is more popular than related terms -- even when these terms are more broadly focused (eg., "publishing") -- and other "DIY" media formats (eg., "vimeo"). Since the summer of 2013, "fanfiction" has even held its own against the related, but ultra-generic, search term "writing."
SOURCE: HubSpot Keywords Tool, Google Keyword Planner, and Google Trends.
SOURCES: Charles Sendlor, "Fan Fiction Statistics - FFN Research: Fan Fiction Demographics in 2010: Age, Sex, Country," FFN Research, Marcy 18, 2011 (accessed September 20, 2015), http://ffnresearch.blogspot.com/2011/03/fan-fiction-demographics-in-2010-age.html and Ogi Ogas, "The Online World of Female Desire," The Wall Street Journal, April 30, 2011 (accessed September 20, 2015), http://www.wsj.com/news/articles/SB10001424052748704463804576291181510459902.
http://www.businessinsider.com/goldman-sachs-news-ads-on-the-block-report-2015-9 - native, platform "ads" = future. PPC is the past.
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